Journal

In the pursuit of uniqueness and passion, we love talking art and aesthetics with Dieter Froehle today, swimwear designer. German-born Dieter has been living in Asia for many years and frequently travels the world for inspiration. In his designs, he cleverly pursues a modern take on simplicity.  He is constantly absorbing the world around him, finding inspiration in art, street culture and all things curious....

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She can spend her days and nights baking wedding cakes for both of her sisters’ weddings. She even hand-carried 3-tier cakes from Hong Kong to Phuket, because she wants her siblings’ weddings to be perfect. Meet Maggie Lim, a qualified pastry chef graduated from prestigious Le Cordon Bleu school in Sydney, Australia. Before becoming a qualified pastry chef, she has been working as a cake...

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From working as head designer of Van Cleef & Arpels of America to ex Creative Director and Head Designer of John Hardy, Italian born French jeweler, Guy Bedarida is known for his exclusive and unique designs worn by socialites, movie stars and celebrities around the world. To have such an exclusive customer to wear MYKU timepiece is a great testimony for us. We are very...

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We are pleased to start off our campaign with our first interview with Marcel Thoma, General Manager of The Upper House (Hong Kong). Marcel is one of the youngest and dynamic GM in the hotel industry. Under his leadership, Upper House has been ranked as one of the world’s top 25 hotels in 2015 amongst all the big players. We found an opportunity to sit down...

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Like dressing in bubble-wrap, we are so involved in the routine of our own lives that we don’t notice the people around us. Eyes on our phones, we spend our time focusing in the digital world, rather than noticing at who the people around us are. The idea behind our campaign MY MYKU MY LIFE is to remind us that we have a purpose in our...

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The other day, I overheard someone saying that humans are the only species who feel self-doubt and it made me think about our sense of ambition and time.  Where the 80s were about careers, the 90s about spiritual self-fulfillment, are we back on picture perfect today? We aim to excel in everything, to be accomplished in all we do. Best case is instant achievement, whether...

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Valentine’s day is just around the corner (Love is in the air, smell it?) and it is time to delight your beloved one(s) with the most extraordinary, creative mind-blowing, romance-filled surprises. Sounds like a cake walk, right? If you got it all set already, great for you, why don’t you share some ideas in our comment section below? If you’re starting to panic, don’t! MYKU...

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We invite you today to discover MYKU’s latest campaign “Love conquers all”. More than just great images that make us proud, the idea behind them is an important appeal we want to share with you all today: the idea of boundless love for one another.  More than ever, today, the virtues of tolerance and respect, whether opinion, religion, gender, sexual orientation (and the list goes...

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Holiday season comes to its grand finale for all Chinese, spouses, residents of Asia and fans of Chinese culture, CNY is around the corner (28th January, first fact, in case you weren’t sure). We all love the traditions of Spring Festival, may it be fireworks, dumplings, red packets (big time) and gatherings with family and friends. But why are things the way they are you may...

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